Advanced Theory and Practice in Sport Marketing

Advanced Theory and Practice in Sport Marketing
Author : Eric C. Schwarz
Publisher :
Total Pages : 380
Release : 2017-12
ISBN 10 : 1138061581
ISBN 13 : 9781138061583
Language : EN, FR, DE, ES & NL

Advanced Theory and Practice in Sport Marketing Book Description:

Effective marketing is essential for any successful sport organization, from elite international teams to local leagues. Now in a fully revised and updated third edition, Advanced Theory and Practice in Sport Marketing is still the only text to introduce key theory and best practice at an advanced level. This new edition goes beyond the introductory marketing course by exploring advanced marketing theories related to social responsibility, global issues, information systems, consumer behavior, product management, logistics, sales, promotions, and social/digital/mobile media. New to the edition are sections on branding, destination marketing, and performance evaluation that demonstrate how to measure impacts through sport marketing and how to use analytics to determine sport marketing success. Every chapter contains extended case studies and theory-to-practice insights from marketing professionals around the world and a companion website includes an impressive array of additional teaching and learning resources. Advanced Theory and Practice in Sport Marketing goes further than any other textbook to prepare students for the real world of sport marketing. It is essential reading for any upper-level undergraduate or postgraduate course in sport marketing or sport business.

Advanced Theory and Practice in Sport Marketing
Language: en
Pages: 380
Authors: Eric C. Schwarz
Categories: Sports
Type: BOOK - Published: 2017-12 - Publisher:

Effective marketing is essential for any successful sport organization, from elite international teams to local leagues. Now in a fully revised and updated thir
Advanced Theory and Practice in Sport Marketing
Language: en
Pages: 480
Authors: Eric Schwarz
Categories: Business & Economics
Type: BOOK - Published: 2010-05-14 - Publisher: Routledge

Advanced Theory and Practice in Sport Marketing is the first book to address this increasingly popular subject at an advanced level. Where existing sport market
Advanced Theory and Practice in Sport Marketing
Language: en
Pages: 408
Authors: Eric C. Schwarz
Categories: Business & Economics
Type: BOOK - Published: 2012-08-09 - Publisher: Routledge

Covers every key functional and theoretical area of sport marketing, including marketing research, information systems, consumer behavior, logistics, retail man
Advanced Theory and Practice in Sport Marketing
Language: en
Pages: 480
Authors: Eric Schwarz
Categories: Business & Economics
Type: BOOK - Published: 2010-05-14 - Publisher: Routledge

Advanced Theory and Practice in Sport Marketing is the first book to address this increasingly popular subject at an advanced level. Where existing sport market
Global Sport Marketing
Language: en
Pages: 194
Authors: Michel Desbordes
Categories: Business & Economics
Type: BOOK - Published: 2012 - Publisher: Routledge

Globalization has had a profound impact on the sports industry, creating an international market in which sports teams, leagues and players have become internat
Where Sport Marketing Theory Meets Practice
Language: en
Pages: 259
Authors: Brenda G. Pitts
Categories: Sports & Recreation
Type: BOOK - Published: 2005 - Publisher: Fitness Information Technology

As SMA President and host of SMA II, the second annual SMA Conference, it gives me great pride to share this book with members of the Association as well as an
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Language: en
Pages:
Authors:
Categories: Degrees, Academic
Type: BOOK - Published: 2000 - Publisher:

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Language: en
Pages:
Authors:
Categories: Degrees, Academic
Type: BOOK - Published: 2001 - Publisher:

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The British National Bibliography
Language: en
Pages:
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Categories: Bibliography, National
Type: BOOK - Published: 2009 - Publisher: