Advertising Management : Theory & Practice
Language: en
Pages: 260
Authors: Dr. Mahendra Kumar Padhy
Categories:
Type: BOOK - Published: 2011-06-01 - Publisher: Laxmi Publications

Basics of Marketing Management (Theory & Practice)
Language: en
Pages:
Authors: Rudani R.B.
Categories: Business & Economics
Type: BOOK - Published: 2010 - Publisher: S. Chand Publishing

Introduction To Marketing 1 – 42 2. Emerging Issues In Marketing 43 – 66 3. Marketing Environment And Demand Forecasting 67 – 81 4. Consumer Behavior And
Strategic Marketing Management: Theory and Practice
Language: en
Pages: 522
Authors: Alexander Chernev
Categories: Business & Economics
Type: BOOK - Published: 2019-01-01 - Publisher: Cerebellum Press

Strategic Marketing Management: Theory and Practice offers a systematic overview of the fundamentals of marketing theory, defines the key principles of marketin
Strategic Marketing Management - Theory and Practice
Language: en
Pages: 522
Authors: Alexander Chernev
Categories: Business & Economics
Type: BOOK - Published: 2019 - Publisher:

Strategic Marketing Management: Theory and Practice outlines the essentials of marketing theory and offers a structured approach to identifying and solving mark
Marketing Management in Practice, 2006-2007
Language: en
Pages: 448
Authors: John Williams
Categories: Business & Economics
Type: BOOK - Published: 2006 - Publisher: Routledge

Elsevier/Butterworth-Heinemann's 2006-2007 Official CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook
A Practical Approach to Marketing Management
Language: en
Pages: 408
Authors: Kujnish Vashisht
Categories:
Type: BOOK - Published: 2005 - Publisher: Atlantic Publishers & Dist

In The Modern World, Every Individual Indulges In Marketing Process In A Variety Of Forms And At All Places Be It Buying Of Goods Or Services, Dealing With Cust
CIM Coursebook 06/07 Marketing Management in Practice
Language: en
Pages: 384
Authors: John Williams
Categories: Business & Economics
Type: BOOK - Published: 2007-07-11 - Publisher: Routledge

Elsevier/Butterworth-Heinemann’s 2006-2007 Official CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Courseboo
Marketing Theory
Language: en
Pages: 448
Authors: Michael J Baker
Categories: Business & Economics
Type: BOOK - Published: 2010-03-18 - Publisher: SAGE

Electronic Inspection Copy available for instructors here Building on the popularity of the first edition, published in 2000, the Second Edition brings together
The SAGE Handbook of Marketing Theory
Language: en
Pages: 544
Authors: Pauline Maclaran
Categories: Business & Economics
Type: BOOK - Published: 2009-12-04 - Publisher: SAGE

Bringing together the latest debates concerning the development of marketing theory, featuring original contributions from a selection of leading international
Servitization in Industry
Language: en
Pages: 349
Authors: Gunter Lay
Categories: Technology & Engineering
Type: BOOK - Published: 2014-06-13 - Publisher: Springer

This book summarizes the “interim result” of the servitization activities in manufacturing industries. While the early literature on servitization tended to