Advertising Management

Advertising Management
Author : Batra
Publisher : Pearson Education India
Total Pages : 768
Release : 2009
ISBN 10 : 8177588508
ISBN 13 : 9788177588507
Language : EN, FR, DE, ES & NL

Advertising Management Book Description:

Advertising Management
Language: en
Pages: 768
Authors: Batra
Categories: Advertising
Type: BOOK - Published: 2009 - Publisher: Pearson Education India

Advertising Management
Language: en
Pages: 440
Authors: C. L. Tyagi
Categories: Advertising
Type: BOOK - Published: 2004 - Publisher: Atlantic Publishers & Dist

This Is An Ideal And Most Comprehensive Textbook Presenting An Integrated Approach To The Principles, Concepts And The Cases In Advertising Management. Based On
Advertising Management
Language: en
Pages: 288
Authors: Donald W Jugenheimer
Categories: Antiques & Collectibles
Type: BOOK - Published: 2014-12-18 - Publisher: Routledge

This comprehensive book is designed to serve as a primary text for the Advertising Management course that follows the more general Principles of Advertising cou
Advertising Management
Language: en
Pages: 362
Authors: Poonia
Categories: Advertising
Type: BOOK - Published: 2010-09 - Publisher: Gyan Publishing House

Cases in Advertising Management
Language: en
Pages: 192
Authors: Kelley
Categories: Business & Economics
Type: BOOK - Published: 2015-05-18 - Publisher: M.E. Sharpe

"Cases in Advertising Management" offers a wide range of short, medium-length, and longer cases, all designed to illuminate the topics covered in an Advertising
Consumer Behaviour and Advertising Management
Language: en
Pages: 340
Authors: Conner Acevedo
Categories:
Type: BOOK - Published: 2018-01-11 - Publisher: Scientific e-Resources

This book is designed to familiarise readers with a wide range of managerial issues faced by modern advertising strategies in planning, implementing, and contro
Strategic Advertising Management
Language: en
Pages: 429
Authors: Larry Percy
Categories: Advertising
Type: BOOK - Published: 2016-05-05 - Publisher: Oxford University Press

Strategic Advertising Management provides the firm foundation you need to understand the effective strategic planning of advertising and other marketing communi
Strategic Advertising Management
Language: en
Pages: 504
Authors: Richard Rosenbaum-Elliott
Categories:
Type: BOOK - Published: 2021-01-03 - Publisher:

With strong foundations in theory and featuring a wide range of current and international examples, Strategic Advertising Management presents an overview of how
Advertising Management in a Digital Environment
Language: en
Pages: 202
Authors: Larry D. Kelley
Categories: Business & Economics
Type: BOOK - Published: 2021-07-22 - Publisher: Routledge

Advertising Management in a Digital Environment: Text and Cases blends the latest methods for digital communication and an understanding of the global landscape
Advertising Management : Theory & Practice
Language: en
Pages: 260
Authors: Dr. Mahendra Kumar Padhy
Categories:
Type: BOOK - Published: 2011-06-01 - Publisher: Laxmi Publications