Basics of Marketing Management (Theory & Practice)

Basics of Marketing Management (Theory & Practice)
Author : Rudani R.B.
Publisher : S. Chand Publishing
Total Pages :
Release : 2010
ISBN 10 : 9788121931687
ISBN 13 : 8121931681
Language : EN, FR, DE, ES & NL

Basics of Marketing Management (Theory & Practice) Book Description:

Introduction To Marketing 1 – 42 2. Emerging Issues In Marketing 43 – 66 3. Marketing Environment And Demand Forecasting 67 – 81 4. Consumer Behavior And Market Segmentation 82 – 119 5. Product Decisions 120 – 152 5.1. Product-Related Strategies 153 – 174 6. Pricing Decisions 175 – 189 7. Market Promotion Mix 190 – 198 7.1. Advertising 199 – 235 7.2. Personal Selling And Sales Force Management 236 – 262 7.3. Sales Promotion 263 – 268 7.4. Publicity And Public Relations 269 – 283 8. Physical Distribution And Channel Of Distribution 284 – 305 9. Marketing Information System And Marketing Research 306 – 341 10. Rural Marketing 342 – 357 11. Marketing Of Services 358 – 264 12. Elements Of Retailing 365 – 387 13. International Marketing 388 – 399 14. Marketing Control 400 – 413 15. Analysing Competition 414 – 430 16. Case Study – Marketing Cases And Analysis 431 – 448 17. Project Report In Marketing – Practical Study 449 – 469 Bibliography

Basics of Marketing Management (Theory & Practice)
Language: en
Pages:
Authors: Rudani R.B.
Categories: Business & Economics
Type: BOOK - Published: 2010 - Publisher: S. Chand Publishing

Introduction To Marketing 1 – 42 2. Emerging Issues In Marketing 43 – 66 3. Marketing Environment And Demand Forecasting 67 – 81 4. Consumer Behavior And
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Strategic Marketing Management - Theory and Practice
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Language: en
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