Strategic Advertising Management

Strategic Advertising Management
Author : Richard Rosenbaum-Elliott
Publisher :
Total Pages : 504
Release : 2021-01-03
ISBN 10 : 9780198835615
ISBN 13 : 0198835612
Language : EN, FR, DE, ES & NL

Strategic Advertising Management Book Description:

With strong foundations in theory and featuring a wide range of current and international examples, Strategic Advertising Management presents an overview of how advertising works and what is required from a manager's perspective, in the development of an effective communication plan.

Strategic Advertising Management
Language: en
Pages: 504
Authors: Richard Rosenbaum-Elliott
Categories:
Type: BOOK - Published: 2021-01-03 - Publisher:

With strong foundations in theory and featuring a wide range of current and international examples, Strategic Advertising Management presents an overview of how
Strategic Advertising Management
Language: en
Pages: 416
Authors: Larry Percy
Categories: Business & Economics
Type: BOOK - Published: 2012-03-29 - Publisher: OUP Oxford

Strategic Advertising Management offers a systematic look at advertising within a theoretical and strategic planning framework. The authors present an overview
Strategic Advertising Management
Language: en
Pages: 389
Authors: Larry Percy
Categories: Business & Economics
Type: BOOK - Published: 2012-03-29 - Publisher: Oxford University Press

"An online resource centre accompanies this title with additional resources for students and lecturers . . ."--P. 4 of cover.
Strategic Advertising Management
Language: en
Pages:
Authors:
Categories:
Type: BOOK - Published: - Publisher:

Advertising Management
Language: en
Pages: 440
Authors: C. L. Tyagi
Categories: Advertising
Type: BOOK - Published: 2004 - Publisher: Atlantic Publishers & Dist

This Is An Ideal And Most Comprehensive Textbook Presenting An Integrated Approach To The Principles, Concepts And The Cases In Advertising Management. Based On
Strategic Marketing Management (RLE Marketing)
Language: en
Pages: 286
Authors: Gordon Foxall
Categories: Business & Economics
Type: BOOK - Published: 2014-09-15 - Publisher: Routledge

This book considers marketing management within the overall corporate system of business policy-making, strategic planning and the implementation and control of
Strategic Marketing Management
Language: en
Pages: 888
Authors: Richard M.S. Wilson
Categories: Business & Economics
Type: BOOK - Published: 2012-08-06 - Publisher: Routledge

This third edition of Strategic Marketing Management confirms it as the classic textbook on the subject. Its step- by- step approach provides comprehensive cove
Strategic Marketing Management
Language: en
Pages: 348
Authors: Dane Butler
Categories:
Type: BOOK - Published: 2019-06-08 - Publisher: Scientific e-Resources

The economic liberalization and globalization, initiated a few decades ago, has played a key role in bringing drastic transformation in business scenario. There
Marketing Management and Strategy
Language: en
Pages: 446
Authors: Peter Doyle
Categories: Business & Economics
Type: BOOK - Published: 2006 - Publisher: Pearson Education

This text brings managers the latest ideas on branding, marketing and strategic change. It includes a step-by-step guide to developing marketing strategies and
Strategic Marketing Management and Tactics in the Service Industry
Language: en
Pages: 393
Authors: Sood, Tulika
Categories: Business & Economics
Type: BOOK - Published: 2017-03-20 - Publisher: IGI Global

Customer satisfaction is a critical factor to the potential success or failure of a business. By implementing the latest marketing strategies, organizations can