Strategic Marketing Management - Theory and Practice
Language: en
Pages: 522
Authors: Alexander Chernev
Categories: Business & Economics
Type: BOOK - Published: 2019 - Publisher:

Strategic Marketing Management: Theory and Practice outlines the essentials of marketing theory and offers a structured approach to identifying and solving mark
Strategic Marketing Management: Theory and Practice
Language: en
Pages: 522
Authors: Alexander Chernev
Categories: Business & Economics
Type: BOOK - Published: 2019-01-01 - Publisher: Cerebellum Press

Strategic Marketing Management: Theory and Practice offers a systematic overview of the fundamentals of marketing theory, defines the key principles of marketin
Basics of Marketing Management (Theory & Practice)
Language: en
Pages:
Authors: Rudani R.B.
Categories: Business & Economics
Type: BOOK - Published: 2010 - Publisher: S. Chand Publishing

Introduction To Marketing 1 – 42 2. Emerging Issues In Marketing 43 – 66 3. Marketing Environment And Demand Forecasting 67 – 81 4. Consumer Behavior And
Managing Communication
Language: en
Pages:
Authors: Alexander Chernev
Categories: Business & Economics
Type: BOOK - Published: - Publisher: Cerebellum Press

Communication informs target customers, collaborators, and company employees and stakeholders about the benefits of the company’s offering. Communication is o
Strategic Marketing Management - The Framework, 10th Edition
Language: en
Pages:
Authors: Alexander Chernev
Categories: Business & Economics
Type: BOOK - Published: 2019-01-01 - Publisher: Cerebellum Press

Strategic Marketing Management: The Framework outlines the essentials of marketing theory and offers a structured approach to identifying and solving marketing
Retail Management
Language: en
Pages:
Authors: Alexander Chernev
Categories: Business & Economics
Type: BOOK - Published: - Publisher: Cerebellum Press

A retailer is a business enterprise engaged in the selling of products and services to consumers. This note takes the perspective of a retailer and examines the
Strategic Marketing Management
Language: en
Pages: 888
Authors: Richard M.S. Wilson
Categories: Business & Economics
Type: BOOK - Published: 2012-08-06 - Publisher: Routledge

This third edition of Strategic Marketing Management confirms it as the classic textbook on the subject. Its step- by- step approach provides comprehensive cove
Strategic Marketing Management
Language: en
Pages: 289
Authors: Helen Meek
Categories: Business & Economics
Type: BOOK - Published: 2003 - Publisher: Routledge

Each coursebook includes access to MARKETINGONLINE, where you can: * Annotate, customise and create personally tailored notes using the electronic version of th
Managing Price
Language: en
Pages:
Authors: Alexander Chernev
Categories: Business & Economics
Type: BOOK - Published: - Publisher: Cerebellum Press

Pricing directly influences the monetary value that the offering creates for target customers, the company, and its collaborators. Setting the right price enabl
CIM Coursebook 03/04 Strategic Marketing Management
Language: en
Pages: 304
Authors: Helen Meek
Categories: Business & Economics
Type: BOOK - Published: 2012-10-02 - Publisher: Routledge

Each coursebook includes access to MARKETINGONLINE, where you can: * Annotate, customise and create personally tailored notes using the electronic version of th