Language: en
Pages: 522
Pages: 522
Strategic Marketing Management: Theory and Practice outlines the essentials of marketing theory and offers a structured approach to identifying and solving mark
Language: en
Pages: 522
Pages: 522
Strategic Marketing Management: Theory and Practice offers a systematic overview of the fundamentals of marketing theory, defines the key principles of marketin
Language: en
Pages:
Pages:
Introduction To Marketing 1 – 42 2. Emerging Issues In Marketing 43 – 66 3. Marketing Environment And Demand Forecasting 67 – 81 4. Consumer Behavior And
Language: en
Pages:
Pages:
Communication informs target customers, collaborators, and company employees and stakeholders about the benefits of the company’s offering. Communication is o
Language: en
Pages:
Pages:
Strategic Marketing Management: The Framework outlines the essentials of marketing theory and offers a structured approach to identifying and solving marketing
Language: en
Pages:
Pages:
A retailer is a business enterprise engaged in the selling of products and services to consumers. This note takes the perspective of a retailer and examines the
Language: en
Pages: 888
Pages: 888
This third edition of Strategic Marketing Management confirms it as the classic textbook on the subject. Its step- by- step approach provides comprehensive cove
Language: en
Pages: 289
Pages: 289
Each coursebook includes access to MARKETINGONLINE, where you can: * Annotate, customise and create personally tailored notes using the electronic version of th
Language: en
Pages:
Pages:
Pricing directly influences the monetary value that the offering creates for target customers, the company, and its collaborators. Setting the right price enabl
Language: en
Pages: 304
Pages: 304
Each coursebook includes access to MARKETINGONLINE, where you can: * Annotate, customise and create personally tailored notes using the electronic version of th
