The SAGE Handbook of Marketing Theory

The SAGE Handbook of Marketing Theory
Author : Pauline Maclaran
Publisher : SAGE
Total Pages : 544
Release : 2009-12-04
ISBN 10 : 9781446206980
ISBN 13 : 144620698X
Language : EN, FR, DE, ES & NL

The SAGE Handbook of Marketing Theory Book Description:

Bringing together the latest debates concerning the development of marketing theory, featuring original contributions from a selection of leading international authors, this collection aims to give greater conceptual cohesion to the field, by drawing together the many disparate perspectives and presenting them in one volume. The contributors are all leading international scholars, chosen to represent the intellectual diversity within marketing theory. Divided into six parts, the Handbook covers the historical development of marketing theory; its philosophical underpinnings; major theoretical debates; the impact of theory on representations of the consumer; the impact of theory on representations of the marketing organisation and contemporary issues in marketing theory.

The SAGE Handbook of Marketing Theory
Language: en
Pages: 544
Authors: Pauline Maclaran
Categories: Business & Economics
Type: BOOK - Published: 2009-12-04 - Publisher: SAGE

Bringing together the latest debates concerning the development of marketing theory, featuring original contributions from a selection of leading international
Outlines and Highlights for the Sage Handbook of Marketing Theory by Mark Tadajewski, Isbn
Language: en
Pages: 56
Authors: Cram101 Textbook Reviews
Categories: Education
Type: BOOK - Published: 2010-12 - Publisher: Academic Internet Pub Incorporated

Never HIGHLIGHT a Book Again! Virtually all of the testable terms, concepts, persons, places, and events from the textbook are included. Cram101 Just the FACTS1
The SAGE Handbook of Marketing Ethics
Language: en
Pages: 576
Authors: Lynne Eagle
Categories: Business & Economics
Type: BOOK - Published: 2020-10-05 - Publisher: SAGE

The SAGE Handbook of Marketing Ethics draws together an exhaustive overview of research into marketing’s many ethical conundrums, while also promoting more op
The SAGE Handbook of Consumer Culture
Language: en
Pages: 576
Authors: Olga Kravets
Categories: Business & Economics
Type: BOOK - Published: 2017-06-24 - Publisher: SAGE

The SAGE Handbook of Consumer Culture is a one-stop resource for scholars and students of consumption, where the key dimensions of consumer culture are critical
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Pages: 512
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Categories: Business & Economics
Type: BOOK - Published: 2007-10-24 - Publisher: SAGE

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Language: en
Pages: 592
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Categories: Business & Economics
Type: BOOK - Published: 2022-06-25 - Publisher: SAGE

This Handbook strives to advance the study and understanding of this domain and provides a digital marketing journey that flows from methods and methodologies.
The SAGE Handbook of Service-Dominant Logic
Language: en
Pages: 800
Authors: Stephen L. Vargo
Categories: Business & Economics
Type: BOOK - Published: 2018-10-08 - Publisher: SAGE

Service-Dominant Logic presents a major paradigm shift in thinking about value creation and markets, moving from a ‘goods/product’ logic to a logic that tre
The SAGE Handbook of Service-Dominant Logic
Language: en
Pages: 800
Authors: Stephen L. Vargo
Categories: Business & Economics
Type: BOOK - Published: 2018-10-08 - Publisher: SAGE

Service-Dominant Logic presents a major paradigm shift in thinking about value creation and markets, moving from a ‘goods/product’ logic to a logic that tre
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Language: en
Pages: 552
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Categories: Business & Economics
Type: BOOK - Published: 2022-06-16 - Publisher: SAGE

Social media marketing has become indispensable for marketers who utilize social media to achieve marketing objectives ranging from customer care to advertising
The SAGE Handbook of International Marketing
Language: en
Pages: 548
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Categories: Business & Economics
Type: BOOK - Published: 2009-01-30 - Publisher: SAGE

In an internationally minded and detailed analysis, the contributors seek to examine the state of the art in research in international marketing, with particula